top of page

'Variety' Magazine Features 'The Vampire Stalkers ~ Mystic Falls Tours

When the CW series "Vampire Diaries" began shooting in Jessica Lowery's hometown of Covington (population 13,118) in 2009, she had no idea production would become her family's economic salvation.

Laid off from her job as a special-needs teacher in April 2010, she launched Mystic Falls Tours, named after the show's fictional small-town Virginia setting. Today, both she and her husband work full-time entertaining up to 150 fans a week who come as far away as Germany and Brazil to pay $55 for an up-close look at the show's locations, hear insider anecdotes and participated in scene re-enactments.

"It went from me and my daughter watching filming just to have something to do together to what we pay our bills with," says Lowery, who recently launched a second tour for the CW's upcoming spinoff series, "The Originals," shooting in the nearby town of Conyers.

Lowery can thank Georgia's 30% film and TV tax credit for her good fortune because that's what brought "Vampire Diaries" to town after it shot its pilot in Vancouver. Enacted in 2009, the incentive has driven direct in-state production spend to a record $879.8 million in fiscal year 2012, up from $132.5 million in 2007, and greatly expanded Georgia's crew base.

Read the full article here:


The "Vampire Diaries" tour in Mystic Falls sounds like a unique and immersive experience for fans of the show. It's amazing how a TV production can have such a transformative economic impact on a small town. This makes me wonder what other unexpected opportunities might arise from the growth of the film industry, perhaps even leading to new forms of interactive entertainment like the chatroulette for TV show locations. It would be fascinating to see how creative people could leverage these settings to connect fans from around the world.


What an incredible story of turning adversity into success! Jessica Lowery's initiative with Mystic Falls Tours not only showcases the charm of Covington but also highlights the economic impact of film and TV productions in Georgia. It's inspiring to see how a local entrepreneur seized an opportunity and created a thriving business that benefits both fans and the community. coreball

bottom of page